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Trailblazer Michael Madden

Michael Madden - Owner

Cookies In Bloom


Phoenix, Arizona
Employees: 10-19
Retail

 

Cookies In Bloom is a franchise. It was started in Dallas, TX in 1988. We sell cookie arrangements, gourmet cookies, cookie cakes and more.

 

How It Began

Started in 1988, Cookies in Bloom creates cookie gift baskets and "arrangements" for any occasion, such as birthdays, baby showers or birth announcements, get well, holiday, thank you, corporate, trade shows, events, team building, sales tools, promotional give-aways, logo cookies, religious, teacher, coach, team, sports, wedding or anniversary, occupations, bar mitzvah, batmitzva, We ship all over the country. We sell cookie Arrangements, gourmet Cookies, cookie cakes and brownies to retail/corporate clients through retail stores and over the internet (web site and affiliates).

 

Challenge

Delivery, shipping, SEO, affiliate marketing, purchasing, marketing, advertising, time management, human resources, web site, payroll, accounting, billing, merchandising, community involvement, social marketing, mobility, production, work flow, communication (internal and external).

 

Solution

Our fleet of desktop computers has been indispensable for ordering, order processing, data management, and internal/external communication. It would be helpful if we had even more powerful computers to help us manage all the tasks that have come with a growing business: maintaining a web site, designing various marketing materials, mapping our clientele. Without the automated processes that our computers help us execute, we'd not be as efficient as we are today. 

 

Summary

I should mention that I am the #1 store in the organization (and I always have been.) I attribute my success to my sales/marketing background, having an awesome product, operating in a great city, loyal and creative employees and having the business/technology tools to succeed.

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